Consumer is a broad label that refers to any individuals or households The household is "the basic residential unit in which economic production, consumption, inheritance, child rearing, and shelter are organized and carried out"; [the household] "may or may not be synonymous with family" that use goods and services A good is an object whose consumption increases the utility of the consumer, for which the quantity demanded exceeds the quantity supplied at zero price. Goods are usually modeled as having diminishing marginal utility. The first individual purchase has high utility; the second has less. Thus, in these and other goods, the marginal utility of generated within the economy An economic system is the system of production, distribution and consumption of goods and services of an economy. Alternatively, it is the set of principles and techniques by which problems of economics are addressed, such as the economic problem of scarcity through allocation of finite productive resources. The economic system is composed of. The concept of a consumer is used in different contexts, so that the usage and significance of the term may vary.

Contents

In economics and marketing

Typically when business people and economists talk of consumers they are talking about person as consumer, an aggregated commodity A commodity is some good for which there is demand, but which is supplied without qualitative differentiation across a market. It is a product that is the same no matter who produces it, such as petroleum, notebook paper, or milk. In other words, copper is copper. The price of copper is universal, and fluctuates daily based on global supply and item with little individuality As commonly used, individual refers to a person or to any specific object in a collection. In the 15th century and earlier, and also today within the fields of statistics and metaphysics, individual means "indivisible", typically describing any numerically singular thing, but sometimes meaning "a person." . From the seventeenth other than that expressed in the buy/not-buy decision. However there is a trend in marketing Marketing is used to create the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Operations. Other services and management activities such as Human Resources, Accounting, Law and to individualize the concept. Instead of generating broad demographic profile A demographic or demographic profile is a term used in marketing and broadcasting, to describe a demographic grouping or a market segment. This typically involves age bands , social class bands (as the rich may want different products than middle and lower classes and may be willing to pay more) and gender (partially because different physical and psycho graphic profiles of market segments A market segment is a group of people or organizations sharing one or more characteristics that cause them to have similar product and/or service needs. A true market segment meets all of the following criteria: it is distinct from other segments , it is homogeneous within the segment (exhibits common needs); it responds similarly to a market, marketers are engaging in personalized marketing Personalized marketing is an extreme form of product differentiation. Whereas product differentiation tries to differentiate a product from competing ones, personalization tries to make a unique product offering for each customer, permission marketing Permission marketing is a term coined by Seth Godin used in marketing in general and e-marketing specifically. The undesirable opposite of permission marketing is interruption marketing. Marketers obtain permission before advancing to the next step in the purchasing process. For example, they ask permission to send email newsletters to prospective, and mass customization Mass customization, in marketing, manufacturing, call centres and management, is the use of flexible computer-aided manufacturing systems to produce custom output. Those systems combine the low unit costs of mass production processes with the flexibility of individual customization.[1]

There is increasing backlash from the public over use of the label "consumer" rather than "customer", with many finding it offensive and derogatory.[2] cunsumer means to use goode and services.

In law and politics

Within law, the notion of consumer is primarily used in relation to consumer protection Consumer protection laws are designed to ensure fair competition and the free flow of truthful information in the marketplace. The laws are designed to prevent businesses that engage in fraud or specified unfair practices from gaining an advantage over competitors and may provide additional protection for the weak and those unable to take care of laws, and the definition of consumer is often restricted to living persons (i.e. not corporations or businesses) and excludes commercial users.[3] A typical legal rationale for protecting the consumer is based on the notion of policing market failures and inefficiencies, such as inequalities of bargaining power between a consumer and a business.[4] As of all potential voters are also consumers, consumer protection takes on a clear political significance.

Concern over the interests of consumers has also spawned much activism, as well as incorporation of consumer education into school curricula. There are also various non-profit publications, such as Consumer Reports Consumer Reports is an American magazine published monthly by Consumers Union. It publishes reviews and comparisons of consumer products and services based on reporting and results from its in-house testing laboratory. It also publishes cleaning and general buying guides. It has approximately 4 million subscribers and an annual testing budget of and Choice Magazine Categories: Australian magazines | Monthly magazines | Consumer organizations , dedicated to assist in consumer education and decision making, and Consumer Direct in the UK.

In intelligence studies

Within intelligence studies, it refers to the political staff consuming and requesting intelligence.

References

  1. ^ Cross, Robert G. (1997). Revenue management: hard-core tactics for market domination. Broadway Books. pp. 66–71. ISBN 0-553-06734-6.
  2. ^ http://mistinthegarden.com/2009/02/04/dont-call-me-a-consumer/
  3. ^ Krohn, Lauren (1995). Consumer protection and the law: a dictionary. ABC-CLIO. ISBN 0-87436-749-2.
  4. ^ "An Institutional Analysis of Consumer Law". Vanderbilt Journal of Transnational Law. http://law.vanderbilt.edu/journals/journal/35-01/overby.htm. Retrieved 2007-01-29.

See also

Wikibooks Wikibooks is a Wiki hosted by the Wikimedia Foundation for the creation of free content textbooks and annotated texts that anyone can edit has a book on the topic of Category:Consumer

Categories: Economics terminology | Consumer theory Categories: Household behavior and family economics | Microeconomics | Marketing Categories: Business | Service industries | Business economics

 

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